A Thank You Goes A Long Way: 6 Creative Ways to Say Thanks for Customer Purchases
Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map.
A Complete Guide to Instagram Advertising in 2021
If you’ve ever posted anything on social media as a small brand, you know how often it feels like you’re talking into a void. Too often, no one responds. No likes, comments, retweets—you get the idea.
No Inventory? No Problem: 13 Low-Investment Small Business Ideas
These low-investment small-business ideas make a great entry point for beginners, bootstrappers, or anyone with a busy schedule and let you pick up a side business without having to drop everythin...
Recover Lost Sales: 16 Amazing Abandoned Cart Emails (And What You Can Learn From Them)
Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?
Our Image of an Entrepreneur Desperately Needs an Update
"Young people are just smarter," Mark Zuckerberg infamously said to 650 aspiring entrepreneurs at a Y Combinator Startup School event in 2007. His logic was straightforward—young people lead simple...
Reach the right shoppers at the right time with Shopify's Google channel
Today’s shoppers are researching and searching for products in more ways than ever before, across multiple platforms and devices. And every day, hundreds of millions of them use Google to search fo...
The 5 Challenges of Entrepreneurship (and How to Thrive)
We’ve all seen the cliché entrepreneurship cover story: A founder starts a business, it becomes an overnight success, they scale fast, and so does their bank account. Their rags-to-riches story mak...
How to Market a Product: 10 Highly-Effective Ways (2021)
There are tons of marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. The different tactics and channels that work...
A Picture Is Worth a Thousand Sales: How to Take Gorgeous Product Photos for Beginners
The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-end, beautiful product photograp...
The Real Post-Pandemic Boom: Mom Entrepreneurs
“Moms do whatever it takes to get things done. But we live in a constant state of guilt. Balancing it all—it’s tough,” says Pina Romolo, founder of Piccola Cucina, and mother of two.
Proud Sponsors and Partners. READ MORE
