
Stuck on a Domain Name? Here’s How to Pick a Memorable One Without Breaking the Bank
A domain name is more than a digital address where people can find you online. It’s how you express your identity and build a brand. But choosing a memorable domain name for your business takes som...

16 Best-in-Class Examples and Why They Work
When designing an online store, a lot of focus goes into the homepage—after all, it’s the first thing visitors see when they arrive. But the real goal of any ecommerce website is sales, and there’s...

Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
One of the biggest challenges aspiring entrepreneurs face is finding profitable, trending products that will sell, whether it’s a single product or a full product line that occupies a niche in a ma...

The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products
Setting the right prices for your products is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit (and we all like to eat ...

What Should You Post on Instagram? Here Are 20 Ideas to Spice Up Your Feed
But the story is always the same: owners sign up for an Instagram account and create their profile, but then they hit a hurdle, they’re not sure what exactly they should post.

Upselling—the art of suggesting upgrades to a purchase—can help you grow your average order value (AOV) with relatively little marketing effort. These customers are already interested in your brand...

Sink or Swim: 10 Milestones to Hit in Your First Year of Business
Starting a business, especially if you’ve ever worked a 9-5 job, can feel a bit like plunging into the middle of the ocean, not knowing where to find the nearest island—all without a life raft.

Five Ways to Grow the Average Order Value of Your Online Store
Traffic to your site is high. Conversion rates are good. But then you spot another worrying trend: order values are consistently low. Average Order Value (AOV) is a useful—but ultimately imperfect—...

How to Prepare for Shipping Rate Changes in 2021
It’s important to keep an eye on the costs of running your business, especially as they change. With the new year coming up, you can expect some changes to your shipping costs, which may factor int...

How to Price Your Product: What You Need to Know About Pricing Before You Launch
Pricing your products is one of the cornerstone decisions you’ll make, because it impacts almost every aspect of your business. Your pricing is a deciding factor in everything from your cash flow, ...