The Brief

Freetrain

Freetrain, a leading UK fitness brand, approached 1HUTCH for a website that reflected their bold new rebrand. Already on Shopify, they needed a fresh, high performance site that showcased their innovative products while delivering a seamless shopping experience. The goal was to create a visually striking, conversion focused store that aligned with their evolved brand identity, ensuring smooth navigation, engaging visuals, and a design that resonated with their active community.

Shopify 2.0

1HUTCH took Freetrain's online store to the next level with a full Shopify 2.0 site. This meant a lightening fast, seamless shopping experience with dynamic product pages, intuitive navigation, and flexible content sections tailored to their new brand identity. We optimised the site's performance, ensuring it was mobile friendly and built for conversions, while also integrating video features that made product discovery effortless. The result? A sleek, high performance site that reflects Freetrain's bold, active ethos and enhances their customer journey from start to finish.

Bespoke Landing Pages

Freetrain needed a site that showcased their rebrand with impact, so 1HUTCH crafted bespoke landing pages designed to captivate and convert. We created custom layouts, strategically placing imagery and content to highlight their ethos and sustainability beliefs. Each page was built with a focus on seamless navigation, ensuring users could easily explore the range and find exactly what they needed.

Bespoke Customisation

To ensure Freetrain's new site felt truly on brand, 1HUTCH implemented bespoke customisations across the board. We integrated their custom font throughout, reinforcing brand identity at every touchpoint. Product pages were enhanced with colour swatches, making it easier for customers to visualise their options. Leveraging Shopify 2.0's powerful Metafield system, we streamlined product data and display, ensuring a seamless and visually engaging shopping experience. Every detail was fine tuned to match Freetrain's high performance ethos.

Elevating Athleisure: Freetrain's High - Performance Shopify Upgrade.

Freetrain's vision for a high performance website to match their rebrand became a reality with 1HUTCH. We pushed the limits of Shopify 2.0, delivering a sleek, fast, and semi customised site that reflects their innovation in athlesiure. From bespoke landing and custom fonts to advanced product page enhancements, we fine tuned every detail. With a seamless transition and optimised UX, we exceeded expectations, creating a site that not only looks incredible but also performs at the top of its game, just like Freetrain.

The Testimonial

Superb service from start to finish.
Couldn't recommend Ash and the team anymore!
Will use again for sure.

Looking for a Shopify Agency?

Upgrading or migrating to Shopify, need some tweaks or help with SEO, or your digital marketing strategy.

Let's Talk

variety of 1HUTCH's portfolio piece images on mobile phone screens.

View more of our work

We're extremely proud of it. 1HUTCH have covered pretty much every genre in the ecom world. Check them out.

Our Work

Proud Sponsors and Partners. READ MORE