The Brief

Grangers

When UK household name Grangers approached 1HUTCH, they needed a Shopify 2.0 website to match their prestigious reputation. Their vision was clear: a sleek, modern site packed with lifestyle imagery and videos to showcase their product range in action. Alongside this, they required subscription integration and XML file creation to streamline their operations. They required a website that not only looks incredible but works seamlessly, giving Grangers the digital presence their iconic brand deserves.

Shopify 2.0 replatform

1HUTCH implemented a full Shopify 2.0 upgrade with a fresh, modern design that perfectly reflects their love for the great outdoors. The new theme highlights their products beautifully, featuring interactive before-and-after reveals and a “Shop the Look” section to inspire customers. Bespoke content pages were crafted to display key information in a clear, engaging way, ensuring the site is both functional and visually stunning. This upgrade delivers a seamless shopping experience, helping Grangers’ customers gear up for their next adventure!

Subscriptions

To make life easier for Grangers’ loyal customers, we implemented a seamless subscription feature that ensures their favourite products are always on hand. Whether it’s a regular re-stock of clothing repels or down wash concentrate, the new system offers flexibility and convenience, giving customers control over frequency and delivery. This seamless integration not only drives repeat sales but also strengthens customer loyalty, letting adventurers focus on the great outdoors while Grangers takes care of the rest!

XML File Creation

Grangers needed more control over their order and inventory data, so we built an XML file solution that seamlessly integrates with their ERP system. Unlike their previous rigid setup, our XML files provide Grangers with the flexibility to edit, refine, and push order data with precision. This upgrade has streamlined their operations, offering greater visibility and control over logistics while keeping everything running smoothly behind the scenes.

Tackling the Great Outdoors, Powered by Shopify

We took Grangers' vision and delivered a site that exceeded expectations. From a sleek Shopify 2.0 website to custom-built XML files for seamless ERP integration, we ticked every box in their brief. The subscription model we implemented adds value for loyal customers, while bespoke content pages, lifestyle imagery, and videos highlight Grangers' passion for the outdoors. By pushing Shopify’s capabilities, we created a site that embodies Grangers' prestigious brand and enhances their online presence, aligning perfectly with their goals.

The Testimonial

Although happy with the general performance of our website, we found that Shopify 1.0 was limiting the development of our website within its current theme. As well as updating content we wanted to enhance the user experience, incorporating new features, product information and improving the speed.

As soon as we met with the 1Hutch team we immediately felt that they were the right partners for us. They took the time to understood our vision for the site and respectfully guided us to not only achieve the best experience for our customers but for us as well.

Throughout the process they were communicative and helpful, suggesting ideas and different approaches to achieve our goals, to save time on the build and to ensure that we were happy with the end result.They allowed our vision for the new website to take the lead and we were able to create a much more visually-exciting experience for customers, with more imagery and videos built into the site. The added filters and categories improved the user journey, easily guiding new customers to find exactly what they need, based on product type, issue type, application method or based on activity.

We have already begun to see improvements to order quantity, AOV and revenue YoY.

The team are professional, friendly and efficient at all times. We couldn’t recommend 1Hutch enough.

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