Email Marketing Metrics: How to Measure the Health of Your Campaigns
One of the most important steps is how to measure the success of your campaign and how to use this data to improve the next email you send to your customers.
Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?
This guide will look at some of Amazon’s top competitors in various areas, explaining what exactly makes them successful. Then we’ll take those lessons and look at how small businesses can also com...
Why Shop Pay Installments Is The Best ‘Buy Now, Pay Later’ Option For Your Business
With Shop Pay Installments, buyers have the flexibility to split their purchases into four equal, interest-free payments—with no additional, hidden, or late fees, and no impact to their credit scores.
12 Trending Products to Sell in 2021 (and Ideas for How to Market Them)
To succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed.
What if you woke up tomorrow and all the music was gone? Imagine the richness stripped from the planet. Would it be the end of the world?
Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where to Begin)
Maybe you’ve invested time and effort in setting up your store and tweaked everything for launch, only to open up shop and wonder where all the traffic is.
The Cost of Being the Boss: What Business Owners Spend in Their First Year
Many entrepreneurs start their business with little more than a dream and a shoestring budget.
Gap to close all stores across UK and Ireland and move online-only
The UK high street has been devasted by the losses of Debenhams, Arcadia and now Gap in the last 12 months.
Learning From the Past: 10 Common Mistakes to Avoid When Starting a Business
Mistakes are often taboo in society. We’re told to cover up mistakes or blame them on other people, doing everything we can to separate ourselves from the awful burden of doing something wrong.
Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy
Line extensions refers to the process of expanding an existing product line. This is when a company with an established brand introduces additional items in a product category.
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