Small Business Accounting 101: How to Set Up and Manage Your Books
However, as you know, small business owners often have a constant flood of satisfying milestones, coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting t...
How to Sell On Etsy Successfully (While Maintaining Your Independence)
Etsy saw hockey stick growth throughout the COVID-19 pandemic. Now, more than five million sellers serve 90 million active buyers—up 50% year-over-year, from 60 million back in 2020.
Everything you need to sell worldwide: Introducing Shopify Markets
In 2020, worldwide retail e-commerce sales totalled $4.28 trillion USD. By 2024, that number is expected to grow by 47% to a staggering $6.3 trillion USD; it’s a massive pie that we want all of our...
Is Your Customer Acquisition Cost Sustainable? Benchmarks for Every Industry
You want as many new customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you’re unprofitable. The math has to work for your marketing to work ef...
Becoming a Sidepreneur: 9 Part-Time Business Ideas to Start In Your Spare Time
The path to entrepreneurship has many routes. Not everyone you see with a successful online business just quit their nine-to-five job one day and became profitable the next.
What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options
While most people think their ecommerce platform is just a tool that lets them list products and accept payments online, a true ecommerce platform is much more than that.
How to Advertise on Snapchat: A Complete Guide for 2021
Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play.
Organic Marketing Ideas for Entrepreneurs on a Shoestring Budget
Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traff...
The History of the Shopping Cart
We’ve all pushed a shopping cart down the store aisle, and most of us have clicked a website’s “checkout” button starring the cart symbol—but have you ever paused to think about how that cart came ...
Share Your Story: How to Write an About Us Page (+ Templates and Examples)
They may go by different labels—“About,” “Story,” “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
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