10 Steps to Create a Newsletter That Grows Your Business
In reality, the line from consideration to purchase is never quite so straight. A potential customer might land on your page and find your product too expensive.
What is Shopify Online Store 2.0 And Why Should I Migrate?
Shopify 2.0 adds a whole host of improvements, features and benefits which save store owners time while making it easier to make more money. Find out how!
What Are Meta Descriptions and How Can I Write Effective Ones?
You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).
Black Friday Cyber Monday 2021: Data on $6.3 Billion in Sales
It was inevitable that Black Friday Cyber Monday would be a little different in 2020. The COVID-19 pandemic prompted a massive shift in how we shop and how merchants get their goods into the hands ...
Shopify Is Eliminating the Climate Impact of Merchant Shipments Over BFCM
At Shopify, we believe climate change can’t be ignored. That’s why, for the second year in a row, we’re addressing the environmental impact of the global shopping weekend known as Black Friday Cybe...
Psychological Pricing: What Your Prices Really Say to Customers
As consumers, we don’t actually know what things should cost. You might purchase a jar of discounted marinara sauce at an organic grocery store for $7.99, only to find that the regular shelf price ...
Finding Your Ideal Customer: How to Define and Reach Your Target Audience
In addition to providing products and services for customers to purchase, a major part of a retailer’s time is often spent getting the attention of those customers.
Kid-Powered Businesses: 12 Ideas for Future CEOs
Introducing youngsters to entrepreneurship early on is an age-appropriate way to draw lines between their interests and an infinite number of career options.
A Complete Beginner’s Guide to Selling on Amazon
Your online store is your home base, where you showcase your brand, connect with your audience and sell your products.
How to Start a Subscription Business: A Brief Guide
I love convenience. I like my groceries delivered to my door every week and my dog food auto-replenished every month. Heck, I even want my favorite brands to surprise me with new products a couple ...
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