The Brief

Fabsil

UK household name Fabsil approached 1HUTCH with the task of migrating their existing Wix store to Shopify. The brief involved not only a seamless migration but also integrating essential apps to support their growing ecommerce operations. This included setting up product reviews, connecting Mailchimp for email marketing, and incorporating XML data feeds to manage their products efficiently. Fabsil entrusted us to create a platform that matched their high-quality, trusted brand and enhance the customer experience along the way.

Shopify Migration

Fabsil needed a new website that resonated with their brand and their audience of outdoor enthusiasts. 1HUTCH seamlessly migrated their existing store to Shopify 2.0, collaborating closely with the Fabsil team to embrace lifestyle photography that truly reflected their outdoor spirit. With a fantastic product range already in place, 1HUTCH crafted a visually engaging site that showcased their products and elevated the user experience.

App Integration

1HUTCH integrated a range of apps to enhance the user experience on Fabsil's new Shopify site. From product reviews that build trust with customers to seamless Mailchimp integration for easy email marketing, we ensured that Fabsil could engage with their loyal client base effortlessly. These tools were carefully selected to align with their brand and help drive customer satisfaction and retention.

XML File Creation

Fabsil's previous site generated static XML files for order data, which limited their control over logistics and inventory tracking. 1HUTCH stepped in to create a fully customisable and editable XML file system that seamlessly integrates with their ERP. This new solution gave the Fabsil team greater flexibility in managing orders and inventory, streamlining their operations and allowing them to adapt quickly to business needs.

Bringing the Great Outdoors Online.

1HUTCH exceeded expectations by migrating Fabsil's existing site to Shopify 2.0, creating a stunning and user-friendly website that truly reflects Fabsil’s unique and practical outdoor products. We integrated essential apps like product reviews and Mailchimp to enhance customer engagement and developed a customisable XML file system to streamline order management and inventory tracking. With an emphasis on lifestyle photography and ease of use, the new website not only showcases Fabsil’s product range but also provides a seamless shopping experience for their loyal customers.

The Testimonial

Our previous site was a simple build hosted on Wix and, whilst it performed well, we wanted to migrate it onto Shopify so that it matched our sister brands and enabled us to enhance the content and improve our users’ experience.

We were nervous at first that the build would be time-consuming or that working with a new web developer would be painful, as they took time to understand our brand and our vision. This was certainly not the case. From the outset the 1Hutch team were professional, supportive and took the time to understand our brand, recommending relevant themes, features and content to enhance our site.

Since go-live we have seen a dramatic increase in sales and visitors, and we couldn’t recommend 1Hutch more. If you’re looking for a developer who wants to work with you to achieve your vision then look no further.

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