The Brief

Cherry Blossom

UK Household name Cherry Blossom approached 1HUTCH looking for a complete site overhaul and an upgrade to Shopify 2.0. Their previous site was outdated, clunky, and slowed down the customer journey, making it difficult for the Cherry Blossom team to update or edit. After discussing their needs and requirements, we mutually agreed that a theme build was the perfect fit, offering the features and settings needed to bring their store to life. They also required integration of a loyalty scheme, bundle packages, and colour swatches to enhance the customer experience and streamline their online presence.

Shopify Store Development

Cherry Blossom wanted a complete overhaul of their existing site and an upgrade to Shopify 2.0 to take advantage of its latest features. 1HUTCH delivered by rebuilding their store from the ground up, ensuring the new site was faster, more modern, and user-friendly. We seamlessly transitioned them to Shopify 2.0, enabling them to manage updates and edits with ease, while giving their customers a smoother and more enjoyable shopping experience.

Loyalty Scheme

Cherry Blossom wanted to integrate a loyalty scheme to reward their customers. As tech partners with Loyalty Lion, 1HUTCH seamlessly integrated this feature into their Shopify 2.0 store, allowing customers to earn points and enjoy exclusive perks.Additionally, Cherry Blossom requested a bundles feature so customers could combine products and save money. 1HUTCH implemented this, creating a user-friendly bundle option that enhanced the overall shopping experience while boosting customer

XML File Creation

Cherry Blossom's previous site generated XML files to push order data to their ERP, but these files weren’t editable, limiting their control over logistics and inventory tracking. 1HUTCH stepped in to create a new, fully customisable and editable XML file that seamlessly communicates with their ERP system. This solution gave the Cherry Blossom team greater flexibility in managing their orders and inventory, streamlining their operations efficiently.

A perfectly polished site.

1HUTCH successfully exceeded expectations for Cherry Blossom by upgrading their site to Shopify 2.0, seamlessly integrating a loyalty scheme and bundles feature, and developing a fully customisable XML file to optimise their logistics and inventory management. These improvements significantly contributed to enhancing the customer experience and driving increased store sales.

The Testimonial

Our previous website really didn’t demonstrate our brand’s 100+ year long history and expertise in shoe care and felt more and more restrictive as we tried to add or update elements.

1Hutch helped to migrate us from Shopify 1.0 and redesigned our website with more emphasis on helping our customer find the right shoe care solution for them.

1Hutch were able to give us an improved navigation to assist visitors find what they needed – from browsing by product type, what shoe material it was needed for as well as browsing by “goal” (I want to cover scuffs).

1Hutch helped to guide us through our frustrations, helping us to select a relevant theme and functions to create a site that was much more on-brand.

The team were supportive and professional throughout. Since go-live we have seen a huge increase to all our KPIs vs previous years and couldn’t be happier.

1Hutch really did give our website a good polish!

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